Tag Archives: vintage

The Pizza Shop of Canton, Ohio – Vintage Promotional Playing Cards

“Oooh where has yoy been East Video Dood???”

Here’s the deal: I had something ordered on eBay that I felt stood a very good chance of being worthy (ha!) of being spotlighted on my silly blog. I was excited for it, it held promise, so of course the seller never sent it. Days went by without any update to the order after my lightnin’ quick payment, I (politely) opened my yap, the item was then marked as shipped – but without a tracking number – days later, then weeks went by without said item arriving, I (politely) opened my yap again, a week went by before I received a response promising it was going out ASAP, I gave the benefit of the doubt and waited some more, nothing happened again, so I finally filed a complaint and got a refund.

Any semi-reasonable buyer would have filed said complaint and gotten said refund looong before I actually did, but with a generous window of time to act, only being out 12 bucks, and really wanting what I ordered, I played extraordinarily patient but was not rewarded. Not only did I not get what I hoped to write about (and I’m not saying what it was cause I don’t need all y’all battlin’ me if another one pops up), but weeks and weeks went by without a proper update here in the interim. I’m not saying that was the only reason you didn’t get an update during that time period, but it’s the factor I’m laying all the blame on.

So, instead you get to read about pizza-related playing cards. A fair trade-off? Without knowing what I was hoping to detail instead, you’ll just never know, will you??? (Unless I can obtain said item in the future; then I’ll spill the beans.)

No, this update has nothing to do with video, broadcasting, electronics, or any of the other normative suspects on this site, but it does have to do with Northeast Ohio and advertising, so I’m saying it fits. And even if it doesn’t, it’s my blog and I’ll do what I want.

Behold! It’s The Pizza Shop of Canton, Ohio, immortalized in playing card form! Actually, nothing here specifies if it was Ohio’s Canton, and Wikipedia sez there are lots and lots of places in this world with that moniker, but since I found these in Canton, Ohio, methinks it’s a safe guess that that’s where these originally hail from. Quite a leap, huh?!

Found with a two-compartment, ridge-sided plastic holder that appears to have originally had a lid at some point (there were none to be found in the vicinity, and I looked), many of these cards were all over the place when I came across them at a thrift store several months ago. They appeared to have been part of some card collector’s collection (that’s alliteration, as well as slightly redundant); other cards of the playing variety were strewn about as well. The Domino’s Pizza cards went back because they didn’t feature The Noid, but I’m a sucker for vintage local restaurant memorabilia, especially when said restaurant apparently doesn’t exist anymore, so there was no way these weren’t coming home with me – once I gathered them all back up, anyway.

I say the place apparently doesn’t exist anymore because I  can find no information on it whatsoever. Granted, typing “The Pizza Shop” and “Canton” into a search engine doesn’t exactly make for a narrow set of results, but nevertheless, I could find no info on this place at all. Is it still around? Did it evolve/merge into another place? Do you remember it? PLEASE, share any info you have in the comments! This is an interactive site, y’see!

The image you’re seeing on the left above is found across the back of each and every card in the set, presenting what I surmise were the actual logos of the restaurant proper: the name (which is sort of a must-have in cases such as these) and a little chef giving the “okay sign” and wearing a kickin’ bow tie (though aren’t most bow ties pretty kickin’ anyway?). There’s also the tagline proclaiming the place to be “Canton’s Original,” though original what isn’t specified. Was it Canton’s original pizza place, the original location of what was a local chain, or…?

(Also, if the plastic holder these are in did originally feature a lid, I wonder if any kind of graphics/info pertaining to The Pizza Shop was printed on it as well? If indeed the holder is even original to these cards in the first place, that is.)

Otherwise, and as demonstrated with the card on the right above, well, it’s just a normal set of playing cards. Brown & Bigelow playing cards to be exact, as per the company info printed right there for all to see. Brown & Bigelow of St. Paul, MN is evidently no longer around; this site says they existed from the 1920s to the 1980s. I have no hard data regarding what possible date(s) these could possibly hail from, but even if they’re from the extreme of the 1980s, that still counts as vintage so stop finding fault with my post title.

Actually, the font of “Canton’s Original” strikes me as being 1960s-ish. I have absolutely nothing to support that other than a gut-feeling, but I get that impression nevertheless. Again, if you can confirm or know otherwise, drop some knowledge in the comments!

Like I said, many of these cards were all over the place when I stumbled upon them, which meant I had to duly collect them all back up for collecting-purposes. It appears I got them all; I counted 53 cards here. That is, it’s a normal 52-card French-style deck, with one Joker. I searched pretty diligently, so if there were any more Jokers, I no not where they got to. I really do think I’ve got the whole set here.

Given my lack of success in figuring out when or how long this restaurant existed, the chances of my figuring out when and/or how exactly these cards were originally obtained seems doubtful as well. Free with a pizza, perhaps? Nevertheless, the deck is a cool little piece of Northeast Ohio eatery memorabilia, one that appears (to me) to hail from a truly bygone era. I don’t normally collect playing cards, but these were just too neat – and ostensibly obscure –  to pass up.

I wasn’t kidding before; if you have any info on this place, please share in the comments!


Vintage KSTP-TV 5 DIALING FOR DOLLARS Promotional Token

Do you remember back in June when I showcased a vintage Dialing For Dollars keychain from the Duluth and Superior areas of Minnesota? Of course you don’t.

Anyway, we’re taking another trip back to “The Gopher State” (unknown to me beforehand, but that’s apparently one of its nicknames; Wikipedia sez so) for this update, because I’ve obtained another vintage piece of Dialing For Dollars memorabilia from Minnesota, this time from the Minneapolis/St. Paul market. KSTP-TV 5 had their own version of the franchise, and I’ve got the promotional token to prove it.

Like the above-linked keychain, this was an eBay find. (What, you think I’m likely to come across stuff like this locally?) Unlike the above-linked keychain, this was an auction, rather than a buy it now. This meant I had to bide my time and hope no competitors had their eyes on the same prize. I waited, they didn’t, and so here we are. I’m the champ?

Here’s the ‘face’ of the token, presenting what I presume was “the count and amount” system that viewers needed to know in order to win the big, big bucks. (In other words, when  the host came a-callin’, y’all best know it was “15 DOWN” or “1 UP” or however they went about playing the game.) I’m a little confused as to why it’s labeled “LETTER GAME,” when it seems to me that numbers are much more the focal point here, but then, I wasn’t there and I wasn’t watching, so I’ll just guess that whoever struck the coin knew better than I.

One thing about Dialing For Dollars in general that I talked about in the earlier article: because it was such a 1960s & 1970s phenomenon, much of it aired in the pre-home video-era (in a widely commercial sense anyway), and as such, learning about the finer details of some iterations can be difficult. For example, the host(s) and/or exact format for a particular market isn’t always immediately certain. At least not from what I can discern through online research; respective television historians from wherever probably know all this stuff automatically, but for those of us ‘on the outside’ and learning about things waaaay after the fact and waaaay outside of the original area, well, sometimes it can be tough.

Also, some local versions of the franchise were movie showcases, with a daily flick interrupted by the, say it with me, dialing for dollars segments during the breaks. But for other versions, it was all dialin’ for dinero, all the time. (As in, that was the whole show.)

My issue here: I couldn’t figure out which ‘type’ KSTP’s version was. I don’t know how long it ran, I don’t know who hosted it, and I don’t know how it was exactly played. I’d certainly prefer that it was of the movie-hosted variety, but either way, it represents a live, call-in aspect of television history that just can’t happen anymore. (At least not on a regular basis.)

Never mind, I found some solid info: this site has an advertisement for the show. KSTP’s Dialing For Dollars was evidently not a movie showcase, but rather a standalone program, albeit one with interviews, cooking segments, and other things you’d expect of a typical daytime program. Interestingly, the ad makes a loud and specific declaration that this wasn’t just a woman’s show, despite the fairer sex making up 63% of its audience (which makes sense; more women stayed at home back then, after all).

The host, or hostess rather, was Jane Johnston, who sadly passed away in 2007.

Here’s the back of the coin, with more pertinent identification information. After all, what good is an advertising token if you don’t let the people know where they can tune in? You’ve got the station call sign, the viewing area the station served, and who the owner was. And look, color television! I love that they call specific attention to the fact it was a color station; it’s just so evocative of that era of television broadcasting.

While I don’t have an exact date for this coin, I do, hopefully, have a time frame: according to Logopedia, the style of logo seen on this token was only in usage from 1968 to 1969.

HOWEVER, that above-linked advertisement claims to be from 1966, and the logo seen in it is identical to the one here, so I don’t know. Your guess is as good as mine. Johnston’s obit says she came to KSTP in 1963 and hosted the show in the 1960s and 1970s, so…? Did she immediately start this show in ’63, or did it take a few years? It had apparently been on the air for some time before that ad came about.

Another question remains: how would someone go about obtaining one of these back in the day? Was it a prize for contestants? Something given away during personal appearances by Johnston? A promotional item passed out during industry events? Unfortunately, these are things I just don’t know. (Also, I wonder what that “8101” stamped into the back designates? Does it refer to the number of coins struck? Are there possibly 8,100 more of these out there?!)

At any rate, I love pieces of promotional material like this, because there’s only so much pertaining to the source material (seemingly) still floating around nowadays. I mean, maybe KSTP has footage of the actual show in their archives, and if it ran into the 1970s, it did crossover into the commercial home video-era (technically 1972 with Cartrivision, but more likely 1975/1976 with Betamax if it made it to the middle of the decade), but in regards to what can fall into my paws, I imagine I’m limited to the smaller accoutrements such at this. Maybe some press photos, potentially some appropriately-branded mugs or glasses, probably print ads from old TV listings (TV Guide or otherwise), but realistically I can’t think of a whole lot else.

That’s okay though, because even on its own, this token is suitably neat; I wouldn’t wait for an auction to end for anything less! As it stands, it now proudly resides right by the Duluth/Superior keychain I linked to at the start of this update. They belong together because they is cousins.

Vintage WUAB-TV 43 & WAKR TV-23 Golf Ball Markers (Circa 1984)

I went Christmas shopping this past Saturday. Well, ostensibly; I did find one thing to check off my list, but came up empty for everyone else. Well, except for me. I did find a few things for me.

I wasn’t trying to – really! This was a mission to get Christmas shopping done, and since I don’t have that many people to buy for, theoretically it could have been completed during this one outing. Several locations were visited over the course of several hours, and where I myself was concerned, I dutifully passed up on some things I considered merely “neato,” because unless something practically jumped out and punched me in the face with awesomeness, I wasn’t going to get anything for my personal collection. It wasn’t an issue of cost either; this was about principle. I was on a specific mission, man!

I made it safely through the day – until the last place I visited. There, as I perused small display boxes made up of compartments filled with various knick knacks, my eyes fell upon the baggie you’re seeing right here. This was one of those cases where I got so immediately excited, so incredibly stoked, that I dropped what I was doing and instantly began extricating it. I knew, I knew, that as long as the price wasn’t prohibitive (and it wasn’t in the slightest), it was coming home with me. And so it did.

I hadn’t been to this antique store in several months (as it has been operating on reduced hours lately), so this must have been a fairly new addition to their wares, because I’d really hate to think my normally-fairly-astute eyes passed over this time and time again. Dig this: two pairs of vintage Northeast Ohio television-branded golf markers, WUAB-43 and WAKR TV-23! Cool winnins!

And Golf markers! If there’s one thing my collection lacks, it’s golf stuff. Not that I have anything against the sport; it’s just that aside from some old school video games and Happy Gilmore, I have little experience with it. Heck, I wouldn’t have even known what these markers were if not for the handy sticker affixed to the baggie notating the contents. This was an entirely unexpected find, but this was also exactly the sort of random TV-related thing I’m always hoping to come across.

(Also picked up for myself at the same time? I rarely drink alcohol, but a vintage Bud Man patch for only a buck was just too cool to pass up.)

It was the old WUAB logo here that first caught my eye, and because I have such an ongoing-affinity for the station, those markers were the ‘biggies’ for me. As you can see, one is pink and one is white, but otherwise they’re identical with the black “half-moon” 43 logo. (“Half-moon” is how *I* refer to this particular iteration of the station I.D., but as far as I know, I’m the only one to do so. Maybe that is the ‘official’ term for it though, I dunno.)

The WAKR markers are less logos and more mere station identifications. Unlike the two WUAB markers, they’re both completely identical to each other. Besides WAKR, WAEZ is also featured; I can only guess that this refers to what later became WONE 97.5 FM, which was WAEZ prior and WAKR-FM before that. There was some kind of connection there, is what I’m sayin’.

I have no idea what the actual age of these markers are. I’m assuming both pair hail from the same general era, but they could have just as easily been, erm, paired up later. WUAB only used that style of logo from, roughly, 1980 to 1986, before going to a full-circular version. WAKR TV-23 became WAKC TV-23 in 1986, and WAEZ became WONE on January 1, 1985. So yeah, I’m sticking with what I used in the title of this update: “circa 1984.” That seems to be a safe guess. At any rate, the WUAB ones have to hail from 1986 or earlier, and the WAKR/WAEZ ones from before January 1, 1985.

Regardless of the actual date(s) that brought these markers forth, they both demonstrate a terrific time in Northeast Ohio television, when quirky local programming and an eclectic line-up of movies and shows was the order of the day. I love that!

Hey, know what I discovered when it came time for a picture-taking session of these earlier today? Golf ball markers aren’t the easiest things in the world to photograph! Not these ones, anyway. Because they’re rounded, they tend to roll ll over when I don’t want them to. Indeed, I had to poke them through a disposable styrofoam plate for the main shots, and to your left here is the best I could come up with as far as a side-view goes. See, they done got lil’ pegs, perfect for plunkin’ down into the ground! These aren’t especially big markers, they’re all the same size, which is roughly that of a regular shirt button (a bit bigger actually, but not by much). They seem to be bright enough to show up on the ground during a golf outing, but I’d have thought they’d be a bit bigger for easier visibility. But then, I’m not a golfer; far be it for me to go tellin’ ’em their business.

The last remaining question for me is: how did someone go about acquiring these originally? They almost seem too niche to be widely-spread promotional items. I have seen golf balls with station logos/I.D, emblazoned on them, so this sort of thing was (is?) not unheard of. Perhaps they were from some industry event? A friendly game between the staffs of 43 and 23? These are things I do not know, and perhaps the finer details of which have become lost to time. (If you’ve got some additional information on them, by all means share it in the comments!)

So, as it stands right now, I’ve still got some Christmas shopping to do, but when I come home with cool promo items such as these to add to the ever-growing collection, well, how can that ever be considered a wasted trip? Like I said earlier, TV-related things like this are what I always hope to come across during my travels; sadly, it doesn’t happen often enough for my liking, but when it does, it’s usually worth the dry spells. Given the last update, I seem to be on some kind of streak right now – hopefully it lasts a bit longer!

Vintage McDonald’s / WAKR 1590 AM “Adam and Bob in the Morning” Coffee Mug

My friend Jesse found this for me several weeks back. His alert came via text message, with a simple caption of “need?” Yes, Jesse, need. Need now. (Or maybe the caption was “want?” Either way, my response was highly in the affirmative.) Jesse knows I collect broadcasting memorabilia and promotional items, and indeed, some months back it was he that found me an old WVIZ mug that was subsequently covered here. (Would you believe he picked me up another one of those later, too? No foolin’!)

‘Course, if you have thus far callously neglected to scan the title of this post, and still refuse despite my vaguely passive-aggressive reminder right here, you may be looking at this picture and thinking to yourself “broadcasting?” True, the face you’re seeing is just the famous McDonald’s logo. But that font! Those arches! Coupled with the color scheme and design of this plastic coffee mug, the nostalgic vibes emanating forth are still enough to make me unacceptably giddy even without an added attraction. I think we pretty much all grew up with McDonald’s, and If this is as old as I’ll momentarily surmise it to be, well, I can already hear the appropriate jingles of yesteryear ringing in my head. This thing just looks like breakfast at McDonald’s! Fast food or otherwise, I generally skip the first meal of the day, but this has me wanting one of their sausage biscuit things. Or maybe some eggs, provided they served them to me in an old school styrofoam container. (Wait, the eggs did come in styrofoam at one point, didn’t they?)

Ah, but it’s the other side of the mug that not only gives this a broadcasting connection, but a local broadcasting connection to boot. Dig this: the other side is a promo for Akron’s WAKR 1590 AM, specifically their morning show of the 1970s to the 1990s, The Adam and Bob Show. Cool winnins!

No, seriously, this is really, really neato. I’m into radio memorabilia quite a bit less than I am television, but even so, this is legitimately awesome.

Adam and Bob were Adam Jones and Bob Allen. Sadly, Bob Allen passed away in April, 2017. They had a long running show on the station, starting in 1978 and running until either 1991 or 1995. (I’m seeing both years listed online; can anyone confirm which is correct?)

I really don’t think this mug hails from the extreme of the 1990s though, or even the late-1980s. Given the size and shape of it, I’m guessing early-1980s; even though the show started in 1978, I’m not sure they would have been producing mugs of this nature that early on. I mean, maybe they were, but I’m getting the notion (basically just a gut-feeling on my part) that it’s from about 1980. No later than 1984, anyway. That’s my best guess.

(I did a search for the specific WAKR logo seen here to help narrow things down even further, but nothing doing on that front.)

To top it all off, despite some (minimal) wear to the graphics and outer mug in general, I don’t think it was ever used. A little slip of paper was still inside, giving the company info as Whirley Industries of Warren, PA. (I’ve seen/got a few other mugs of similar shape by them, and each one appeared/appears to be of notable vintage.) I just can’t see someone using this, washing it, and then replacing this slip of paper afterwards each and every time. So yeah, I’m guessing it’s technically “new.”

Though, as the instructions make clear, it’s not quite complete; these Whirley travel mugs (officially deemed the “Easy Rider Travel Mug,” as per the pic here) originally came with a ‘holder’ that would be affixed via tape to a flat surface, ostensibly in that of a moving vehicle of some sort, and which would then allow the owner to slide the mug in and out for easy usage and then safe, hands-free holding.

Mine does not include said holder, so maybe the original owner intended to use this only as a “breakfast table” item? Maybe? Or perhaps it was just simply lost over the years? Oh the mysteries this mug presents!

Anyway, the last big question remaining is: how did someone go about obtaining this mug back in the day? The obvious answer is McDonald’s, but I mean how? Did you have to order breakfast and then pay a nominal fee for your collectible local mug? Could you just walk in and buy one alone? Was it included free when you ordered coffee? Oh the mysteries this mug presents!

Or perhaps it was a giveaway from The Adam and Bob Show direct? A call-in trivia prize? Something given away at personal appearances? I just don’t know, but if anyone does, please hit up the comments section and share!

However it was originally obtained, it was certainly put “out there” somehow, much to my eventual intrigue and delight. What a cool mug! It just feels like McDonald’s in that late-1970s/early-1980s era, and the local connection just makes it all the more irresistible. You could drink out of it while perusing the newspaper in the morning, or at work, or maybe even on the drive to work (perhaps all while listening The Adam and Bob Show, even!).

For this lifelong Akronite, that all makes it an indelible addition to the collection. (Thanks Jesse!)

Vintage WVIZ TV-25 Mug

I spent this past weekend dogsitting for my brother. Since I love dogs, especially these dogs, this was no inconvenience, but my wonderful generosity meant that the typical thrift store adventures weren’t going to happen. Since my main hobby is digging through stuff people couldn’t see fit to hold onto, well, let’s just say I don’t like being taken out of my comfort-zone.

Also, my cellphone is apparently not right in the head; I discovered that the only way to charge it without it constantly resetting/freezing/angering me to the point of violence is to shut it down completely and charge it that way.

It was immediately following one such charge-session that my reawakened phone alerted me to a text from my good friend Jesse. Jesse knows that I collect broadcasting memorabilia, and helpfully keeps an eye for me, which I certainly appreciate – especially when other duties keep me from hitting up stores myself, as was the case in this particular instance.

And boy, he found me a doozy: a vintage plastic mug for Cleveland & Akron PBS affiliate WVIZ TV-25! Cool winnins! Thanks Jesse!

My eyes were immediately drawn to the logo used. Logopedia sez this style was used from 1978 all the way up to 2000, but the exact variation of it as seen here (solid color, font of the call letters, etc.), coupled with the styling of the mug itself, methinks it almost certainly has to come from, if not the late-1970s then at least the early-1980s.

An online search, both via Google and eBay, told me nothing. In fact, besides the logo info and gut feelings on my part, I really don’t know much more about this mug than what I’ve already shared. It doesn’t take a giant leap to assume it was part of an annual pledge drive, though. I mean, that slogan “I’m part of the picture,” how could that not be pledge-related? Since PBS is, you know, funded by the public, this mug was (presumably) proof that the one using it made up a piece of the fabric that was public television in the Cleveland / Akron market at the time. Or something like that.

When it comes to PBS in the Northeast Ohio, there were, and are, two choices: WVIZ of course, but also WNEO-45/WEAO-49, which serves Cleveland, Akron and Youngstown – and more? Go read about it yourself on that Wikipedia link.

Anyway, from where I’m situated, I can’t remember a time when I couldn’t pull in both affiliates. Sure, much of the programming was identical, but just like the WEWS/WAKC ABC situation here up through the mid-1990s, we got both. I didn’t really understand it growing up, but looking back, it’s sorta neat.

Of the two, I prefer WVIZ, but that’s not an opinion being swayed by this mug; it’s just the one I’m more used to, though there are points in my history where it’s been an even-split.

Still, my fondness for 25 increased my happiness with this mug, absolutely.

Like any other Northeast Ohio kid, a good portion of my formative years were spent with PBS. Sure, every kid watched Sesame Street, but for me, there was also Bob Ross, The Frugal Gourmet, and This Old House, all of which also colored my childhood. Or course, nowadays I can’t paint to save my life, asking me to cook anything but the most basic of meals is an exercise in frustration, and attempting to build anything beyond a paper airplane is just asking for a trip to the emergency room, but still, it was nice growing up with all that.

And believe it or not, it’s all running through my mind when I look at this mug, even though it’s (probably) a bit before my time and I never actually saw an example of it until this last Saturday. Go figure!

Vintage WTRF TV-7 Matchbook Covers

“W-where ya been, North Video Guy?”

Yes, I’m still around. The long (well, long-ish) absence has been due to my Wi-Fi at home being extremely spotty. Like, only working 1/4 of the time spotty, and when it does go, it’s generally only at night when I just don’t feel like assembling anything resembling a cohesive article to my eight loyal readers. Plus, I’ve been busy with other idiotic projects and whims and so ons and so forths. You know how it goes.

But, the Wi-Fi, as of this moment, seems to be working adequately enough to try for a quick update. Don’t expect an incredibly long article here gang, but luckily, there’s only so much I can say about the subject(s) at hand, so it’s unintentionally kinda fortuitous.

As is evident from my last post 17,000 years ago, I love promotional television memorabilia. I’d say the older the better, but frankly, things from the 1960s to 1980s time span are what I prefer to search for. (Not that I’d turn away anything older or newer, mind you.) And on that front, I recently, as in just last week, obtained some incredibly cool pieces. Did you look at the title of this article? Look at the title.

A recent trip to a nearby thrift store presented me with a big honkin’ bag of old matchbooks, most from long gone local locations, but also plenty from vacation destinations around the U.S. Assuming they all came from the same person originally (as opposed to the store merely throwing a bunch together to entice suckers like me), this party apparently enjoyed traveling and had a burning desire to get a unique matchbook from every square inch of their journey. This was ultimately to my benefit, because even though the bag was sealed up tight, I could see several matchbooks just on the outside that told me this was worth the purchase, including one featuring the logo of WTRF TV-7. And so, here we are.

WTRF is the CBS affiliate for the Steubenville, Ohio / Wheeling, West Virginia area, and while my personal location in this country of ours means that I’m infinitely more familiar with the Cleveland/Akron television market, I do have some experience with WTRF. Enough to get me fired up when I saw the matchbook, anyway. (Read all about WTRF on Wikipedia.)

I found lotsa good stuff in the bag, and there were actually two WTRF matchbooks included, both of which we will now take a look at. Both also featured advertising info for Elby’s Restaurants, which either was or eventually became part of the Big Boy chain, on the opposite sides. Because I’m on a time limit of unknown duration (Wi-Fi, you know) and because I couldn’t get acceptable pictures of those sides on my phone (flash, you know), I’m going to forego those aspects of the matchbooks and keep the focus on the TV-stuff. They’re more conducive to the purposes of this blog as a whole, anyway.

This book here was the second I found in the lot, buried deep within its confines and thus not visible from the outside. According to the WTRF page on Logopedia, it’s the older of the two, and as such, is also my favorite of the two. Logopedia sez this exact style of logo was only used from 1972 to 1976, though a similar one was present from 1967 to 1972. It’s either old or older, and either way that’s mega cool winnins for yours truly.

I really like the “7” in the TV-like border, but you know what makes this one? It’s the slogan: “The colorful TV station.” That’s just such a cool reminder of the time in which it hails; when stations could still play up the whole “we’re in color!” aspect. I don’t know how much longer channels could get away with that (wasn’t color the de facto norm by the 1970s?), but its presence here instantly marks this matchbook as a true product of a bygone era in television broadcasting. I dig it!

Now, this second matchbook is actually the first one I found; it was the one visible from the outside of the bag in which the entire lot was housed. Seriously, I pretty much bought a hundred or more matchbooks for this one alone. (Well, this one and the promise of more neato finds to be had – a promise that was eventually fulfilled!)

When it comes to WTRF, this was the logo I was most familiar with. (Remember, my familiarity with channel is relatively limited in scope.) That “7” featuring the Ohio-West Virginia-Pennsylvania borders within is ridiculously clever, and the “Call it home” slogan apropo; lotsa people from different territories finding common ground in one aspect of life. Or something like that (it plays out more articulately in my head).

Logopedia sez this particular style of identification was long-lived, lasting from 1980 to 1999. As such, this one is a bit harder to date than the other matchbook. But, compared to the other covers in the lot, I’m inclined to say this one hails from earlier in the 1980s than from later. But heck, even if it came from the extreme of 1999 (highly unlikely), it’s still promotional television advertising, and thus worthy of inclusion in my collection of…stuff.

So there you have it. Not a long update, but an update nonetheless, and one featuring some very cool TV-related pieces to boot! Like I said before, most of my expertise (ha!) resides in the Cleveland-Akron television markets (and to an extent, Canton, too). As such, stations that also reside (or at least air) in Ohio but are out of my reach tend to have an almost “exotic” feel to me, and I mean that in absolutely the most complimentary way possible. These matchbooks certainly qualify, and I count myself fortunate to have stumbled upon them.

There! Maybe I’ll update again sometime within the next 20 decades! We’ll see!


I’m going to go outside of Northeast Ohio (but not the Midwest) for this update, because it’s my blog and I’ll do whatever I want. There’s only so much I can say about the subject, both because of its nature and because I’m neither from the area nor era in which it hails, but this is such a neat piece of vintage television memorabilia that it needs to be archived. Even if said archiving is on my stupid dumb website.

Backstory: I’m a big fan of the various incarnations of the Dialing For Dollars franchise that aired nationwide (though each market got their own locally-produced version). You may or may not recall this was a daily program, typically airing in the late morning or early afternoon, in which a movie was shown and viewers were phoned live on-the-air during breaks and given the opportunity to win a cash prize – a jackpot that would increase for the next lucky person called if the one prior failed to win it. Certain game play details could vary from iteration to iteration, but Wikipedia has an excellent write-up on the normative format and program in general. (NOTE: Apparently some incarnations of the show were standalone deals and didn’t feature a movie, instead focusing solely on phone-call action. I guess.)

Obviously, with the live, daytime format and (presumably) lengthy block of time it would take up, having a regularly-scheduled Dialing For Dollars today just isn’t feasible. Too many people work during the day or are busy streaming inconsequential crap on their smartphones to pay enough attention to something like this now. Still, there’s little doubt it was a wildly successful franchise across the U.S. for decades, and as an example of not only television history but local television history, the “cool factor” is off the charts.

Here in Northeast Ohio, we had Prize Movie on WUAB TV-43, which wasn’t quite the same format as Dialing For Dollars but still had the ideal of live callers, daily movies and (potentially) big money prizes at heart. ‘Course, if you headed Youngstown way, you could see WFMJ TV-21’s Dialing For Dollars, as well as the Money Movie over on WKBN TV-27. Whether you could get those stations in my particular neck of the woods probably depended on weather conditions and/or how cheap you decided to be when you purchased your rabbit ears. You better reach deeper in them pockets if you want extra channels, sport!

(There was also something called the Bingo Movie on Canton’s WOAC TV-67 in the 1980s, which I can only guess was similar in spirit if not in practice.)

ANYWAY, Finding artifacts pertaining to Dialing For Dollars is a little tricky; for obvious reasons, there weren’t any official video releases of these programs (to the best of my knowledge), and besides, a good many of these aired either before or during the infancy of the home video era. (Though some, such as our Prize Movie, ran well into the 1990s; it really all depended on the market.)

So, that leaves the, as I like to call them, “supplementals.” You know, the promotional items. Things like glasses, mugs, TV listings and advertisements, and as our subject today demonstrates, keychains. I collect television-related stuff like this anyway, but Dialing For Dollars is an area of extreme particular interest in that, erm, area.

(Boy, I sure killed the end of that paragraph dead.)

And that brings us to the eBay-purchased promotional item you’re seeing to the right. From WDSM TV-6 of Duluth and Superior, MN, it’s a vintage keychain spotlighting their local version of Dialing For Dollars. I don’t know what year(s) it hails from exactly, but since Wikipedia tells me WDSM became KBJR in 1974, it’s at least as old as that. Neato!

The ring and chain project some old-timey vibes, as in I can’t see a modern day keychain using either style (unless they do; it’s not like I keep heavy tabs on this stuff) but it’s really all about the Dialing For Dollars fob here. It looks like a film reel! (well, okay, it’s probably actually supposed to be a rotary phone dial.) And check out the “R,” or rather, the swoop (?) coming off of it: it kinda sorta looks like a strip of film! Apropo! (I hope; I don’t know if WDSM’s iteration was a movie showcase, or a standalone thing like I mentioned above.) Also, lotsa dollar signs, because big money was at hand and it was just waiting for you, yes you, to win it!

Look, the thing is just cool, okay? I’m going to assume it’s an approximation of the actual logo used for the show, but that’s merely guesswork on my part and based on nothing substantial whatsoever.

I don’t know who hosted WDSM’s iteration of Dialing For Dollars, nor do I know for how long. A Google search told me nothing. TV Guides from the area would probably reveal some print ads for the program, but without knowing some rough dates, searching out appropriate issues on eBay could quite conceivably be like the proverbial needle in a haystack, and while I’m always up for a quest, I’m far too broke to attempt such a thing right now.

That’s my long-winded way of saying that anyone with any memories and/or info pertaining to WDSM’s Dialing For Dollars is invited to hit the comments and share what they know. See, this is an interactive site!

The other side of the fob features the station identification and location. More $$$igns, and look close for the covert, kinda-easy-to-miss “6.”

I wonder how people could obtain this keychain back in the day? A giveaway at personal appearances by whoever hosted the show? A consolation prize to those who failed to win the mighty dollars? I don’t know, but it’s definitely cool.

You’re not getting a true sense of scale from my pictures, and I don’t really feel like digging out a measuring implement to give exact dimensions, but the fob is about the size of a larger coin, as in it’s positively quarter-ish. Minus Abraham Lincoln’s George Washington’s visage plastered all over it, of course.

In fact, remember those Sacagawea dollar coins nobody really liked? Maybe they still strike them, but either way, I refuse to believe their inspiration was anything other than this Dialing For Dollars fob. Yep, you can spit facts about the legendary woman and her helping Lewis & Clark at me all day, I’ll still maintain an obscure, regional keychain was the actual catalyst. An exercise in frustration for you, an exercise in amusement for me.

I don’t know what this keychain is made of. Obviously the fob is shiny and plated in gold or some gold-like substance. Could be 22 karats for all I know. The actual ring and chain look to have some mild tarnishing, as you’d expect of something this age, but there’s no rust anywhere on it, so it’s made of whatever is resistant to those substances.

All things considered, it’s in exponentially good condition. A little tarnishing, a little wear, but since it’s at the very least 44 years old, that’s beyond minor. I’ll guess whoever originally owned this never actually used it. However they got it, maybe they either babied it, or it got thrown in a drawer and forgotten about. Hey, we’ve all got stuff like that. I know I do.

So there you have it, WDSM TV-6 of Duluth and Superior, Minnesota and their local incarnation of the Dialing For Dollars franchise, immortalized as an old promotional keychain. Like I said before, I don’t know who hosted the series or for how long, and I have no idea as to the specific details of its format, either. And you know, it occurred to me that this exact keychain could have shown up nationwide, with only the station I.D. on the back varying from location to location. I mean, I’ve never seen one, but then, I’ve never seen another one like this, either.

WDSM wasn’t the only Minnesota television station to have a program of this nature, by the way. WDIO TV-10 (also of Duluth) and WIRT TV-13 of Hibbing ran the Matinee Money Movie, hosted by Lance Parthé, for a period. Maybe its run coincided with this Dialing For Dollars at some point, I dunno. I’d like a keychain representing that show too, though.