Tag Archives: tv coffee mug

WEWS TV-5’s The Morning Exchange – Vintage Coffee Mug

Yeah yeah, I know, I took nearly all of August off. A combination of being busy, lack of ‘writable’ material and absence of drive kept me from duly updating my arbitrary blog. Those last two reasons are related; technically, I’ve always got lots of stuff I could write about, but the fire man, the fire has to be there. It’s like how a car don’t go without no gas or some stupid analogy like that. And when I go out thrifting, I very nearly always come home with what I consider some good winnins, but it’s the cool winnins that give me the fire. And it’s those very cool winnins that have been more-or-less MIA in recent weeks. This, my friends, was not an ideal situation for your Northeast Ohio Video Hunter, but it’s not like I had much say in the matter.

‘Course, it’s times like that when I can just sit back and let my old material do the work for me. I mean, when I wrote about that sentient alarm clock over a year ago (!), I held no illusions about it being a particularly popular post; I just got jazzed enough over the device that I wanted to introduce it to a potential audience. It’d be there for the right people when they come looking. And for quite awhile, that’s pretty much where things sat, until in recent months when its popularity relatively exploded, with enough page views and comments to put a figurative smile on mah face.

ANYWAY, this find from just last night is, rest assured, just the sort of thing that can get my creative juices flowin’ and another new update on the dinner table. Dig this: it’s a vintage coffee mug promoting WEWS TV-5 of Cleveland’s long, long running and incredibly influential daily talk show, The Morning Exchange. Cool winnins.

I take solace in the fact that (apparently) most people don’t find the same things that I do interesting, because this is the sort of thing that I would (and did) snap up with extreme fervor; there was absolutely no question it was coming home with me from first glimpse. And yet, when I came upon it, it sat nearly alone in a big tub, seemingly unwanted by those who knew no better. But I knew. I knew.

Now to be honest, I’ve got lots of glassware and mugs and what have you that I could write about, and sometimes I did consider doing so during what turned out to be my unintentional hiatus. I decided against it though; it just felt too soon after the last time I looked at old Northeast Ohio television-related coffee mugs. Heck, in the time since, I picked up yet another new-to-me WVIZ java accessory, but I just didn’t want to go back to that well. Not yet, anyway. I don’t want to become known as “The Mug Man,” man.

This Morning Exchange thing is different though. Not only because it’s promoting an absolutely legendary piece of Cleveland television history (it was so popular locally, it inspired ABC to create the national Good Morning America!), but also because it was hosted for nearly all of its 27 year (!!) run by local icon Fred Griffith, who sadly passed away recently. No joke, Griffith was a certified local legend, and from what I’ve heard, a genuine good egg to boot.

Here’s the thing with this mug: as you can see in the above pic, the logo is quite wide, and as such, getting the whole thing in one definitive shot just isn’t going to happen, unless y’all wanna provide me with one of them Matrix cameras or something. Wait, I don’t think that would work here, either.

So anyway, to better educate and inform and annoy the masses, I’m gonna have to provide some additional pictures. As such, here’s the left side of the mug, showcasing the, uh, left side of the Morning Exchange logo. Also visible: the ever-handy, erm, handle that allows one to make use of the mug without scalding their delicate lil’ hands.

Look, I don’t really know what you want me to say about it, okay? It’s one side of a coffee mug. And since I just used up whatever I could think to say about it here, I’m already questioning what I’m going to write about the other half. Nothing can ever be easy in my world.

So yeah, here’s the right side. The rest of the logo, close-up of the channel 5 logo, big swoopy thing comin’ off the “g” in “Exchange,” you can see it all here. The white lettering over burgundy is an attractive, appropriately morning-ish look. I dig it!

(Yeah, now I’m spent.)

It’s funny; I didn’t (and don’t) ever really watch any morning shows, mainly because I’m rarely up in time, and even though I have little direct history with The Morning Exchange, because it was such an ever-present part of the Northeast Ohio television landscape for such a long time, I remain fond of it. My grandmother used to watch it, my mom says she used to watch it, so there’s some pleasant memories there. But really, it’s more about what this mug represents that enamors me so. What’s that? One of the giants of Northeast Ohio television, that’s what!

All that said, I have no idea how old this mug is; there’s no date anywhere on it. I’m considering it late-80s or early-90s, but I could be dead wrong on that. The channel 5 logo was updated around 1995, so methinks it’s prior to then. The Morning Exchange ran from 1972 to 1999, so even at the latest it’s around 20 years old as of this writing. I really don’t think it’s even that relatively-recent, though. I do think it’s somewhat newer than this example, but how, when and where it relates to these examples, I do not know. I’m going with a mental “circa-1990” descriptive term, though I’m not confident in it enough to add it to the title of this update. (While on the subject, I couldn’t find a sequence of wording for the title that I was totally happy with, so if it reads awkwardly, that’s why.)

How would one go about getting one of these back in the day? My brother suggested it was a souvenir of actual guests on the program. If that’s the case, MAN is that cool. I’m not prepared to go quite that far though, not just yet. I’m thinking this was a promotional item anyone could have gotten, but that begs the question: where? There (probably) wasn’t any internet yet, at least not in any form approaching how we now know it. So, personal appearances by the hosts? Industry swag? A mail order item? Was there something akin to what WJW TV-8 later had, their very own store? (It was in Summit Mall.)

These are questions I know not the answer to. Maybe it was a guest-used/show-used item. That’d be, as the hip individuals say, pretty baller.

Regardless of its origin, the very fact that this coffee mug promotes a veritable Cleveland institution such as The Morning Exchange is more than enough. The fact it’s a coffee mug (cause coffee/morning, dig?) just makes it all the more appropriate. The era and images and feelings it invokes is indelibly Northeast Ohio. A bygone era in our broadcasting history. The sad fact of the matter is stuff like this doesn’t turn up all that often, but when it does, it’s cause for celebration and weird, amateurish touchdown dances. I didn’t, but I could have.

There’s your precious update. Maybe I’ll get another one up within the next several decades, we’ll see.