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Video Rental Artifact: ROBIN HOOD: PRINCE OF THIEVES (1991; 1992 Blockbuster-Branded VHS)

Sometimes when I’m out hunting for this or that and I find a VHS tape that strikes my stupid dumb fancy, it’s not always just about the tape itself. I mean, yeah, it helps when I have at least some vested interest in the release proper, but oftentimes there are ‘supplemental’ features that will take a a tape from “well, alright, I guess” to “must must must buy and you can’t stop me and if you try I’ll throw down legit.” Today’s subject is a definite example of the latter.

(HINT: I’ve been down this route before.)

Before we get to that, let me provide a little backstory first: It’s 1991, I’m five, and the big budget Kevin Costner film Robin Hood: Prince of Thieves is seemingly aimed directly at me and my kind. Kenner put out a neato toy line that, unbeknownst to me then, was chock full of re-purposed molds. (Y’all get genuine props for reusing the Ewok village as Robin’s forest fortress, Kenner!) There was even a Nintendo game that, I discovered years later, was actually pretty good (a rarity in the world of NES movie-based carts).

The marketing worked, and just like a year earlier when I jumped on the Dick Tracy bandwagon hardcore (or at least as hardcore as is possible for a four-year old), little me was all about the Hood. Erm, Robin Hood, I mean. Dad took me to see the film in theaters, and frankly, I don’t remember much about it, but it was probably a bit too dark for a five-year old.

Nevertheless, there’s some definite nostalgia on my part now when I look back at Robin Hood: Prince of Thieves. It’s not a film I’ve revisited in the 27 years that have elapsed, but yeah, nostalgia. Plus, it’s a film I can conceivably see myself revisiting nowadays, which is no small feather in its cap, or arrow, or [insert further Robin Hood-themed pun here].

The VHS release of this movie is not even remotely hard to find. Lately, I’ve noticed that a lot of movies from that era, which for the longest time were seemingly ever-present used, are not as commonly found nowadays. I’m not saying they’re rare, not at all, but unless it’s ’89 Batman, Jurassic Park or (looking ahead a bit) Titanic, you’re not always guaranteed a quick find while out hitting up the thrift stores and whatnot for VHS. (It’s not a dead format thing – yet – either, because I still come across a lot of VHS during my travels.)

No kidding, it took far longer than I care to admit to stumble across Cop and a Half, another one I saw in the theater back in the day, until I finally, finally did, several weeks back. It was a moment of triumph, flourish, and bravado that, quite frankly, I probably shouldn’t be so ready to admit. Of course, once I finally found that copy, some two weeks later I came across another one; I picked that one up too, on principle alone.

Robin Hood: Prince of Thieves is, in my mostly-useless experience, not one such release. Hardly a thrift run goes by that I don’t come across one or more copies of the flick on VHS. As such, nostalgia notwithstanding, I’ve never felt much need to throw one in the cart when I’m out and about and picking up too much crap I don’t really need, because it’s pretty much always available.

But then, this copy came into my life, and that all changed.

Several weeks back, during a fairly impromptu thrift trip, the location of choice had somewhat refreshed their home video shelves, which meant there was a decent selection of obsolete media for yours truly to gawk at. I didn’t see much worth buying at first glance, but then I happened to take a closer look at the copy of Robin Hood that was laying there, of which I had previously paid little attention. This was fortuitous because, man, I had inadvertently stumbled upon not only something that tied into my formative years, but was also a legitimate artifact of the video rental-era – an era that was also a part of my formative years!

Behold! It’s a vintage Blockbuster Video-branded copy of Robin Hood: Prince of Thieves! Cool winnins!

I’m always on the lookout for tapes like this, and while Blockbuster-emblazoned stuff isn’t very hard to find, in my (again, mostly-useless) experience, tapes prior to 1995 or so show up much less frequently. (This is from 1992; hold your water, you’ll see proof in a moment.)

Of course, as far as the sleeve goes, this branding extends only to the shrinkwrap; the jacket itself is your common, garden-variety Robin Hood: Prince of Thieves VHS sleeve, what with the title and Kevin Costner with his flamin’ arrow and whatnot. If I were to be foolish enough to remove said shrinkwrap, outside appearances would belie the real history of the tape.

And that history, the very fact this is such a relic of the video rental-era (at or very near its height, no less), when Blockbuster was veritable king of the VHS world, that alone makes this tape worth the 60 cents the thrift store was asking for it. You could claim that I’m flippin’ my beans over that swanky old school “previously viewed” sticker, and I am weird enough to buy a tape just for something like that, but it’s really the whole package with this one. Like I said, this is a legitimate artifact of early-1990s home video! The fact I have real history with the movie just makes it all the better; I wouldn’t be as happy if this were a copy of Curly Sue, for example. (Sorry, Jim Belushi.)

That particular “special price sticker” on the front isn’t something I come across often at all when it comes to used VHS buying; usually, it’s those square yellow stickers from the mid-90s or circular red ones of later years that I find affixed to my obsolete video formats.

But it’s the sticker on the back of the sleeve (well, shrinkwrap) that puts this one over the top, though. Dig this: this copy of the movie was placed out for sale on February 9, 1992! And look, it was only $9.95! This was a time when you could get away with charging that much for a used VHS tape! (Though, granted, wasn’t $9.95 like $600 in 1992 dollars?)

In a nice turn of events, there was no description on the back of the sleeve for the sticker to obscure, though the fine technical print wasn’t so fortunate. Still, you get the typical ballyhoo of quotes and taglines and whatnot. And look, recorded on BASF tape!

I’m not sure when Robin Hood: Prince of Thieves debuted on home video. In the U.S., it hit theaters on June 14, 1991, and while home video releases didn’t move as quickly then as they do now (or so it seems to me), I would assume it was out in time for the Christmas season. At any rate, by early ’92, this particular Blockbuster location had a used copy out for sale. I’m going to guess that this was a holdover from an initial “rental push,” after it first debuted on VHS. That’s my theory, anyway; early-92 seems pretty close to when this would have initially hit rental shelves. Or not; what do I know?

As I said, remove the shrinkwrap (not that I ever will), and that video rental lineage mostly goes away, but slide the tape out of the sleeve, and there’s a piece of evidence a bit more solid…

Ah, the famous “y’all betta rewind” reminder! As per the norm, slapped right over the left window of the tape! Thas adorable. And look, the previous owner did NOT rewind all the way to the start! Despite that being the benefit of owning a tape yourself, I still demand restitution. But from whom?!

I’m not sure why the title “label” on the tape, which is actually just printed right on the casing itself, is upside down though. Was this normal, or a mistake? I come across plenty of Robin Hood tapes, so I really should know this, but I, uh, don’t.

Actually, during a thrift trip just two nights ago, one store had not one but two copies of Robin Hood: Prince of Thieves on VHS for sale. Well, technically, one plus a sleeve; the first copy was legit, but the other one had what appeared to be a blank tape mistakenly (?) housed in the sleeve, and severely molded to boot. The ‘real’ one, however, I checked, and it had an actual label on the tape, placed right side up. Maybe a later pressing? I don’t know, but my attempts at sleep later were relatively tortured, and there’s the slight possibility that it was a subconscious reaction to this Robin Hood conundrum.

None of this really matters and I’m clearly just babbling now.

(EDIT: The label as seen here is normal; I’ve since verified it with yet another stumbled-across copy while out thrifting. I didn’t buy it, but maybe I should have…)

Anyway, I’m not going to play this; what would the point be? I can get a “watching copy” at essentially any time I please; heck, I had yet another chance just the other evening! And probably another one later today! And besides, for the purpose of this article, what could I really say? “It’s Kevin Costner’s Robin Hood, on, uh, VHS…” The quality will be fine, SP, not up to the standards of DVD, but then, would you expect it to be?

No no, this particular copy hath been deemed my “collector’s copy,” and as such deserves a place of honor. Like a shiny display case or something, maybe with a rotating stand. You know, like how they show off rotisserie chickens at the grocery store. No, wait, that might end badly…

Really, I get a big kick out of this find. As mentioned, I have childhood memories of not only the movie Robin Hood: Prince of Thieves, but also the associated merchandising hype that went along with it. Add to that definitive evidence of Blockbuster Video’s heyday, which lends an even more decidedly early-90s ambiance to the proceedings, and you’ve got something that could really be considered special. If you’re into old home video, anyway.

On a final, related note: you can almost be guaranteed that if I ever come across a copy of 1989’s Batman, or even 1992’s Batman Returns, with similar Blockbuster-branding all over it, there’s a good possibility you’ll hear my giddy exclamations from wherever you may currently be situated.

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