Time for a sequel post! And not just a post about a sequel, but a post that’s in and of itself a sequel to a previous post. And it’s all the more fitting because the sequel this post is about is the sequel to the prequel that the prequel post was about!
There, wrap your mind around that introduction!
Surely you will recall back in August when I talked about an airing of First Blood as shown by Big Chuck & Lil’ John on May 11, 2001. What? You don’t?! That hurts me deep, but here it is. For a character I had grown up basically knowing of, that was my first time actually watching a Rambo film. It wasn’t quite what I was expecting at first, but before the broadcast ended that Friday night, I had become a fan. The following morning, I was determined to pick up the remastered VHS trilogy set that was then-available.
Unfortunately, for whatever reason (almost certainly due to lack of money on my part – as usual), I didn’t get the set, and thus I didn’t see the sequels as soon as I would have preferred. Add in all the other responsibilities and interests of a teenager, and ultimately, I wouldn’t see First Blood‘s sequel, Rambo: First Blood Part II, until very nearly two years later, when I taped it off WJW TV-8’s late movie showing. I have no concrete date for the broadcast, but it was the spring of 2003 (late April or early May is the closest I can deduce), but naturally it’s that very recording we’re looking at today.
In the late-1990s and early-2000s, I had made a semi-habit of staying up late on weekend nights and catching a new-to-me movie on some local channel. More often than not, this was an action film, and it was through this method that I was introduced to flicks I almost certainly wouldn’t have been aware of otherwise. Army of One and One Man’s Justice come to mind. (Which is why I was far too excited to find the latter on DVD for cheap at Value City a few years later!) My love of action films, especially 1980s action films, was fostered via these late night airings, and it was through them that I eventually found myself staying up late to watch First Blood, and ultimately, First Blood Part II.
In retrospect, the broadcast we’re looking at today was from the tail-end of not only this habit of mine, but also of even being able to catch movies on local channels late on weekend nights in general. I’m not saying it doesn’t happen anymore, because it does (our WBNX TV-55 regularly runs movies in the late hours of the weekend), but by and large late night television is a wasteland of syndicated programming and infomercials now. And besides, the way we as a television-viewing audience watch movies nowadays has changed so drastically in the 14 years since that, even if I personally don’t go for the streaming thing, the very thought of a late night movie on television just doesn’t hold the same charm of discovery as it once did. This both saddens me and makes me all the fonder for the recordings I had the foresight to make back then.
Truth be told, I can’t recall if I actually stayed up late to watch this broadcast as it taped, or if I merely watched it soon thereafter, but the sentiment is ultimately the same. And boy does this one take me back. Even that bumper up above, complete with the immortal Bill Ward‘s voiceover, is a cause for nostalgia. Now granted, I wouldn’t be surprised if those same background graphics were used for Fox affiliates all across the country, and I don’t know when they were first utilized or when they were dropped, but they were present for at least a few years afterwards (I have a recording of Miracle Mile from 2006 that uses them), but I love ’em. They’re simple, sure; just that bluish color-scheme, spinning film reel, station I.D., and voiceover, but they work. By 2003, I’m not sure you could ask for all that much more, anyway. The same image was used as the intro to this broadcast, as well as for the commercial-break bumpers. Update your diaries accordingly.
(You’ll note that my title notates this as WJW’s “late movie,” but the bumper mentions nothing of the sort. Yes, this was well past the “8 All Night” days and associated pomp and circumstance. This was a late airing, however; I don’t recall an exact time, 1 AM, 2 AM, something like that.)
I know there won’t be as much vested interest in this post as there was in my First Blood article; Big Chuck & Lil’ John naturally attract local readership. Even beyond that, I know some will look at this and probably think “A 2003 airing of Rambo II? Who cares?” The thing to remember there is that this is a personal blog, and what it comes down to is that it’s all about what makes me, well, me. I mean, yes, the ultimate goal here is to educate readers on an obscure late night television broadcast that would almost-certainly be forgotten otherwise, but as always, a subject has to trip my trigger first. So, maybe this will strike a chord with certain readers, and maybe it won’t, but I’d rather share my memories and have this review out there than, uh, not.
Besides, just because Big Chuck & Lil’ John aren’t hosting this, that doesn’t mean they won’t show up in some form during it. What do I mean by that? Read on!
Actually, had I been paying more attention, there probably was a Chuck & John showing of this film around the same period; as you’d expect, WJW would get these film packages, and show the same movie in different slots over a relatively short period of time. For example, I taped Iron Eagle II off The Big Chuck & Lil’ John Show (a recording I still have!), a Friday night broadcast, and not long after, maybe even that following Sunday, the movie by itself ran again, in an afternoon slot. (I remember holding a yard sale and having it on to show that a TV I was desperately trying to shill did indeed work, which wasn’t all that successful in the bright sun, but whatever.) The aforementioned Miracle Mile was also aired this way, and it was how I first discovered the movie. Unfortunately, I didn’t tape it, and it didn’t run again until ’06, when I did tape it, in a non-Chuck & John showing. Meh, que sera sera and all that.
So anyway, 1985’s Rambo: First Blood Part II. If you go back and read my First Blood post, you’ll note that this sequel is more along the lines of the movie I expected to see the first time around. Indeed, when people picture Rambo and his exploits, the plot of this film is probably what first comes to mind. And why wouldn’t it? The movie was a massive hit, it’s still fantastic, and it’s easily one of the defining action films of the 1980s. I mean, this movie is 1985. This is the film that truly drove the Rambo, one-man-against-an-army image into the public consciousness, as evidenced by the wave of merchandise it spawned (including a fantastic Sega Master System game and an odd, Zelda II-esque Nintendo Entertainment System game).
Of course I loved the film right from the start. If you’d ask me to put together a top 10 list of my favorite action films, First Blood Part II would easily, easily make the cut. But then, so would First Blood and Rambo III, too. (and Schwarzenegger’s Commando, while we’re at it.) Maybe a year or so after I taped this, we finally upgraded to DVD, and near as I can recall, Rambo: First Blood Part II was the first film I bought for myself in the format (unless you count the restored Metropolis, which Kino sent me on DVD despite my ordering it on VHS, which I don’t). For me, that’s pretty telling. I love this movie.
That’s the title screen up above, by the way. When you see a fire-filled “Rambo,” pop on-screen, you know you’re in for a ride. That Fox 8 logo in the bottom right corner totally takes me back, too.
(And yes, there is a Big Chuck & Lil’ John airing of this very movie floating around trade circles, though I don’t concern myself with such 2nd gen or more shenanigans, and thus it is presently barred from me.
Meh, que sera sera and all that.)
Caution! Some spoilers for a nearly-32-year-old movie are ahead! 32 years?! Yep, First Blood Part II was released on May 22, 1985 – pretty darn close to a straight 18 years the night this aired. I find it interesting that the film was less than 20 years old when I first saw it, but is now over 30. I’m not sure why I find that interesting, but I do. I think it has to do with the quick passage of time and me being quite a bit older now. Well, now I’m depressed!
Part II isn’t really a direct sequel, but does pick up in the aftermath of the events that transpired by the end of First Blood. In that one, remember how John Rambo (Sylvester Stallone, of course!) had pretty much destroyed an entire town, totally outwitted the local police force, and whose life was saved only when his former-commanding officer Col. Trautman (Richard Crenna!) told him to cut it out? (I’m trying not to divulge too much of First Blood, for the 2.6 of you that haven’t seen it yet.) Well, Part II picks up some time after all that; Rambo is serving his sentence, performing back-breaking hard labor, when Trautman shows up at the prison with an offer (above): It’s rumored that some POWs are still left in Vietnam, and a special team is being assembled to go in and get them – if they are indeed still there. Rambo is the best candidate, and with the opportunity to get out of a prison for the time being, as well as a full presidential pardon dangled in front of him, not to mention him being a former-POW himself, of course he accepts.
I like this; less than 5 minutes in, the title hasn’t even appeared on-screen yet, and the movie is already off and running. In short order, Rambo finds himself in the presence of one Marshall Murdock (Charles Napier, who fills the roll of you-just-know-he’s-a-jerk-from-the-start that Brian Dennehy so-ably occupied in the previous film). Rambo’s mission? To head back into Vietnam, and take pictures of a Vietcong camp. Seriously, just take pictures? Rambo expresses his concern over this, but he is again ordered to only take pictures – he is not to engage the enemy. If evidence is found of POWs, a full-fledged rescue team will head in and get ’em. Rambo goes along with this.
Welp, Rambo parachutes in, and yes, there are indeed POWs still there. Despite Murdock’s orders, Rambo has to rescue one, and thus, engage the enemy. This causes Murdock to show his true colors when Rambo meets the extraction site. He and the POW are then (re)captured, and must (re)escape the Vietcong, who it turns out are being supplied by the Russian military (1985, the Cold War and all).
“Murdock, I’m coming to get you!” If you’re not fully rooting for the ‘Bo by the time he utters that line, well then I just don’t know.
(Also, now is as good a time as any to point out that, as you may surmise from the diagonal rainbow “stripes” overlayed in my screencaps, we were using an antenna of the rabbit ears variety at the time, with the resulting reception naturally captured on my tape – a malady that was only exacerbated by my choice of an SLP recording speed. This all looks far uglier as still screen captures than it does in motion, but nevertheless, my tape ain’t Criterion quality.)
Rambo: First Blood Part II is pretty much a non-stop stream of testosterone. Above left: Blowin’ stuff up with ‘splosive arrows. Above right: Shooting anything and everything in sight (and looking uncannily close to that Rambo action figure they released in the 1980s – or vice versa, rather). Audience manipulation? Well of course it is! It’s pretty much impossible to not cheer Rambo on as he dismantles the enemy camp while long-imprisoned POWs celebrate – that may be the very definition of audience manipulation!
But don’t think this is just a mindless celebration of violence, though; many of the same themes present in First Blood are on display here, but almost from an opposite viewpoint and with an added wrinkle of redemption and hope – the undertones aren’t quite as dark and somber as they were in First Blood. Okay, sure, this is all seen through the “popcorn action movie” lens, I know, and that tends to tone the message of the film down considerably. Well, except when the flick is beating you over the head with it, as in Rambo’s final speech – which I love nevertheless.
Maybe that’s why Rambo: First Blood Part II was a huge hit commercially, but the critics didn’t particularly like it. To that, I say “man, forget that noise.” First Blood may have been more successful at presenting the plight of the Vietnam vet while also remaining an engrossing action film, whereas Part II is, for lack of a better description, more of a “straight-ahead” film, but with some “rah rah” overtones. Except, that’s not quite fair to the movie; it’s deceptively smarter than that (sort of like Springsteen’s “Born in the U.S.A.”). Yes, Rambo loves his country and is prepared to die for it, but that doesn’t mean there aren’t criticisms of a confusing war – it’s just that the film pulls them off without throwing the soldiers that fought in it under the bus. There’s courage and heroism on display here, both from Rambo and the rescued POWs. As someone who has the utmost respect for any of our veterans, this all strikes a chord with me.
Or maybe the critics just didn’t like the film based on the usual suspects of plot, writing, whatever. I haven’t really gone and checked any of the old reviews online in-depth, because my opinion of a film is the only one I care about. So for all I know, I may be totally full of it right now.
And on that note (ha!), you know what? To me, this is just such a good, solid action movie. No kidding, right here we basically have the archetype for the one-man-army action film. Yes, Missing in Action did the same basic plot in 1984, but it didn’t do it nearly as well, nor as popularly. For all intents and purposes, this type of action movie, which has come to define a good chunk of 1980s mainstream cinema, begins right here. (Furthermore, while I like Chuck Norris’ James Braddock, Rambo is a far more compelling character; the psychological scars he carries with him truly give an added resonance to the proceedings – even though Braddock was also a former POW. But, I digress.)
So, getting back to this broadcast as a whole, was there anything that, in retrospect, makes this 2003 airing significantly unique? Kinda. There’s the usual suspects of the editing for television (sometimes egregiously so; very obvious fade-outs and fade-ins, for example), and this aired at a time when TV broadcasts, particularly local broadcasts, could still look markedly inferior to official home video releases. Even with my SLP recording speed and rabbit ears making things difficult, this is still clearly an older, un-remastered television print of the film; not really bad, but sorta drab looking, and almost certainly a step below any official VHS edition of the film. Or maybe it was just my reception, I don’t know.
Look, if you haven’t seen this film (yeah, sure, uh huh), just go buy your own copy. If nothing else, it’ll certainly look nicer.
You know, the fact that this is from 2003, and thus still fairly ‘new’ in my eyes (nearly 14 years new, ha!), and not being that unique in terms of film-content, aside from TV-editing, it all had me questioning whether I wanted to get a post out of this. As I said near the start of this piece, there would probably be inherently less interest in this, especially without a unique factor such as Big Chuck & Lil’ John hosting it. But then I remembered this is about my nostalgia; what gets my memories fired up.
And on that front, there are the original commercials. It’s funny, there’s stuff during this broadcast that, for the most part, I probably haven’t thought of since the early-2000s, and yet when they came up on-screen, it was like they just aired yesterday to me. Here now are some of my favorite ads found during this late night broadcast of Rambo: First Blood Part II…
Affordable Jewelry Coins & Loans Ad
This is fantastic. Pawn shop/jewelry/etc. ads were all over this broadcast, as you’d expect of late night TV. This was my favorite of the bunch though, simply because it exemplifies local advertising in the wee hours of the day; you can’t not love it!
Here, a Sinatra-ish lounge singer performs “My Kind of Store” in regards to Affordable, complete with back-up singers, all while the screen flashes over their various wares and a voiceover gives their buy-sell-pawn pitch. The spot finishes with a little kid (in the bottom-left in the right screenshot above) exclaiming “It’s so affordable!” This is the kind of advertising that exemplifies local TV.
Affordable Jewelry Coins & Loans is still in business, too! Looks like the ad did its job!
WJW Dharma & Greg Promo
Remember Dharma & Greg? I’m not sure any channel plays it anymore, and It was never a show I cared much for, but it was one of the hallmarks of ABC’s late-1990s & early-2000s sitcom powerhouse line-up, a line-up that included Spin City, The Norm Show, and of course The Drew Carey Show. So, even though Dharma & Greg never did a lot for me, it still ranks a bit on the nostalgia meter. The premise of the show was the Dharma was a free-spirit, Greg was uptight, and they both married on their first date. At least, that’s how I recall it. It ran for, I think, a respectable six seasons, so apparently more people cared for it than I did. I could Wikipedia the show, but I refuse.
Anyway, WJW became the repository for local reruns when the series entered syndication, and as you can see above, it garnered the weeknights at 7 PM slot. Bill Ward’s voiceover: “Hot comedy with Dharma & Greg! Weeknights at 7 on Fox 8!” For years, that 7 PM to 8 PM block was a cornucopia of comedy on WJW, naturally spearheaded by The Drew Carey Show, and for a time 3rd Rock From the Sun was also a big part of it. Good memories!
Norton Furniture Ad
Ah ha! A Norton Furniture ad! Now we’re talkin’ some legit Northeast Ohio advertising! Heck, these commercials even went beyond our area, and into the national spotlight! Read on…
There were others ads for the store, even during this broadcast, but the best known were the ones featuring owner Marc Brown, who you’re seeing above. My favorites were those featuring The Ghoul, for obvious reasons, but there was a long, long line of offbeat, sometimes even surreal, commercials. Marc spoke in a quiet, almost halting manner, proclaiming if you can’t get credit there, you can’t get it anywhere. And then the ads would turn strange. The Ghoul ones, for instance, would have The Ghoul popping up and chasing Marc, trying to cut off his pony tail. In another, Marc would turn to a mannequin and ask it a question, apropos of nothing whatsoever. Look, Norton Furniture actually has a bunch of these up on Youtube, so just go see for yourself.
Anyway, this all attracted the attention of national comics, and eventually these ads were being featured on late night shows as joke fodder. I even seem to recall The Soup (which I avidly watched for a time) taking a crack at it. The Norton Furniture ads became well known enough that Taco Bell used one as a basis for one of their commercials – during the Super Bowl. Wikipedia (yes, there’s a Norton Furniture page) says this was only a regional Super Bowl commercial, but nevertheless, I flipped out when I first saw it!
So, the installment found here, this one is actually one of the milder entries, though still kinda out there in a hazy, late night kinda way. In it, Marc gives a lecture to an unseen group of people about the features and benefits of Norton Furniture. Unfortunately, no surreal occurrence in this one, besides some canned applause by the “audience” at the end. Interestingly, this is a minute-long spot; usually they were the standard 30 seconds.
While not one of the wackier Norton Furniture ads, its presence here is still most definitely welcome. And, Norton Furniture is still around! Check out their website!
TeleMaxx Communications Ad
I’m including this one mainly because it shows just how wildly the cellphone world has changed in the nearly 14 years since this aired.
TeleMaxx was, as you may surmise, a spot for all your wireless needs. As you can see to the left above, the ad features cutting-edge cellphone technology – of the early-2000s. It’s wild how far these things have come in such a relatively short amount of time. Nowadays, we have phones that’ll make you a sandwich if you ask them nice enough, but the ones seen here? They were somewhat bulky things that did little more than make phone calls (go figure!) and maybe, maybe play rudimentary games of bowling and/or solitaire.
And above, to the right! Pagers! Pagers!! Do they even make pagers anymore? The rise of the cellphone pretty much made them obsolete, which means it’s really a trip back in time seeing them spotlighted in this ad. A steal at only $29!
Unfortunately, it looks like TeleMaxx closed up shop some time ago; such is the price of working with transitory products such as these, I suppose.
Big Chuck & Lil’ John For Pizza Pan Ad
I saved the best for last, and boy is this one phenomenal! Not only because it’s an ad featuring Big Chuck & Lil’ John as spokesmen, though of course that’s the, as I like to say, “cool winnins factor.” But also because, man, it just takes me right back to 2003.
The gimmick of Pizza Pan was this: Order a pizza and have it delivered, you got another pizza free. Order a pizza and pick it up yourself, you got two extra pizzas free! Obviously deals like that are gonna attract some attention, and in short order, Pizza Pan had made a pretty big local name for itself. It seemed there were locations all over, and we patronized the one near us pretty often, because hey, three pizzas for the price of one! This was all bolstered by some pretty heavy advertising, including Big Chuck & Lil’ John, who pitched the chain for a number of years.
Indeed, we’ve already seen Big Chuck & Lil’ John do their Pizza Pan shtick on a larger scale; remember the Big Chuck & Lil’ John Pre-Game Show post? Check it out, because Pizza Pan was all over that one.
Unfortunately, by the mid-2000s or so, Pizza Pan seemed to just sort of fade away. My memories are vague, but I seem to recall them ending the whole free pizza offer, which of course was what their name was built on. I believe it was later brought back in some form, though it might have only been a single free pizza no matter whether it was delivered or picked up. I can’t say for sure, because by that time, the one near us had closed. Anyone wanna give the details in the comments?
But back in 2003, that was when Pizza Pan was still reigning supreme. (Get it? Supreme? Because it’s pizza! Aw never mind.) Here, this commercial summarizes the whole deal succinctly. In it, Chuck explains to John the buy one pizza, get one or two pizzas free gimmick, before telling the staff to pick up the pace because they’re so busy (which is a cue to comically speed up the video as pizzas being assembled are shown). It’s a simple ad, sure, but it got the point across, it had Chuck & John’s endorsement, and it spotlights one of the most memorable aspects of Northeast Ohio pizza-eatin’ in the early 2000s. AND it has a Bill Ward voiceover at the end!
It seems there are still a few Pizza Pans left; here’s the official website, though no matter what link you click, the only page you get is a list of store locations. (A Cleveland store gets a different, full-fledged website; I’m guessing that’s the original, or at least most popular, location?)
And so, some two years after I became a full-fledged Rambo fan, this recording was how I continued the fandom. A little late on all fronts, I know, but hey, it’s always better late than never!
As I said before, when I finally jumped into DVDs a year or so later, this movie was the first I went out and purchased. Indeed, the other two Rambo entries were also among my first purchases on the format, as well. Obviously, I held (and hold!) the series in a severely high regard.
When it comes to what I taped before all that though, this particular recording actually became a bit lost in the shuffle. My earlier First Blood recording had Big Chuck & Lil’ John hosting it, but this one had no such extras (besides that cool Pizza Pan commercial). As such, I watched it, I loved it, but I never did much with it again. Not until 2011 or so, anyway. That’s when I began really getting into the nostalgia of all the stuff I had taped years prior, even the comparatively newer stuff such as our subject today.
But, I was always glad I taped this, because it’s Rambo, and I loved the film. Even though my official DVD ‘replaced’ my TV recording relatively soon thereafter, I was, and am, still pleased that I kept this recording. This was what introduced me to First Blood Part II, man! And what’s more, it turned out to be a very solid example of Cleveland late nights in the early-2000s, when I loved discovering new-to-me movies. As such, I will happily deem this one a “winner.”