Tag Archives: item

Vintage KSTP-TV 5 DIALING FOR DOLLARS Promotional Token

Do you remember back in June when I showcased a vintage Dialing For Dollars keychain from the Duluth and Superior areas of Minnesota? Of course you don’t.

Anyway, we’re taking another trip back to “The Gopher State” (unknown to me beforehand, but that’s apparently one of its nicknames; Wikipedia sez so) for this update, because I’ve obtained another vintage piece of Dialing For Dollars memorabilia from Minnesota, this time from the Minneapolis/St. Paul market. KSTP-TV 5 had their own version of the franchise, and I’ve got the promotional token to prove it.

Like the above-linked keychain, this was an eBay find. (What, you think I’m likely to come across stuff like this locally?) Unlike the above-linked keychain, this was an auction, rather than a buy it now. This meant I had to bide my time and hope no competitors had their eyes on the same prize. I waited, they didn’t, and so here we are. I’m the champ?

Here’s the ‘face’ of the token, presenting what I presume was “the count and amount” system that viewers needed to know in order to win the big, big bucks. (In other words, when  the host came a-callin’, y’all best know it was “15 DOWN” or “1 UP” or however they went about playing the game.) I’m a little confused as to why it’s labeled “LETTER GAME,” when it seems to me that numbers are much more the focal point here, but then, I wasn’t there and I wasn’t watching, so I’ll just guess that whoever struck the coin knew better than I.

One thing about Dialing For Dollars in general that I talked about in the earlier article: because it was such a 1960s & 1970s phenomenon, much of it aired in the pre-home video-era (in a widely commercial sense anyway), and as such, learning about the finer details of some iterations can be difficult. For example, the host(s) and/or exact format for a particular market isn’t always immediately certain. At least not from what I can discern through online research; respective television historians from wherever probably know all this stuff automatically, but for those of us ‘on the outside’ and learning about things waaaay after the fact and waaaay outside of the original area, well, sometimes it can be tough.

Also, some local versions of the franchise were movie showcases, with a daily flick interrupted by the, say it with me, dialing for dollars segments during the breaks. But for other versions, it was all dialin’ for dinero, all the time. (As in, that was the whole show.)

My issue here: I couldn’t figure out which ‘type’ KSTP’s version was. I don’t know how long it ran, I don’t know who hosted it, and I don’t know how it was exactly played. I’d certainly prefer that it was of the movie-hosted variety, but either way, it represents a live, call-in aspect of television history that just can’t happen anymore. (At least not on a regular basis.)

Never mind, I found some solid info: this site has an advertisement for the show. KSTP’s Dialing For Dollars was evidently not a movie showcase, but rather a standalone program, albeit one with interviews, cooking segments, and other things you’d expect of a typical daytime program. Interestingly, the ad makes a loud and specific declaration that this wasn’t just a woman’s show, despite the fairer sex making up 63% of its audience (which makes sense; more women stayed at home back then, after all).

The host, or hostess rather, was Jane Johnston, who sadly passed away in 2007.

Here’s the back of the coin, with more pertinent identification information. After all, what good is an advertising token if you don’t let the people know where they can tune in? You’ve got the station call sign, the viewing area the station served, and who the owner was. And look, color television! I love that they call specific attention to the fact it was a color station; it’s just so evocative of that era of television broadcasting.

While I don’t have an exact date for this coin, I do, hopefully, have a time frame: according to Logopedia, the style of logo seen on this token was only in usage from 1968 to 1969.

HOWEVER, that above-linked advertisement claims to be from 1966, and the logo seen in it is identical to the one here, so I don’t know. Your guess is as good as mine. Johnston’s obit says she came to KSTP in 1963 and hosted the show in the 1960s and 1970s, so…? Did she immediately start this show in ’63, or did it take a few years? It had apparently been on the air for some time before that ad came about.

Another question remains: how would someone go about obtaining one of these back in the day? Was it a prize for contestants? Something given away during personal appearances by Johnston? A promotional item passed out during industry events? Unfortunately, these are things I just don’t know. (Also, I wonder what that “8101” stamped into the back designates? Does it refer to the number of coins struck? Are there possibly 8,100 more of these out there?!)

At any rate, I love pieces of promotional material like this, because there’s only so much pertaining to the source material (seemingly) still floating around nowadays. I mean, maybe KSTP has footage of the actual show in their archives, and if it ran into the 1970s, it did crossover into the commercial home video-era (technically 1972 with Cartrivision, but more likely 1975/1976 with Betamax if it made it to the middle of the decade), but in regards to what can fall into my paws, I imagine I’m limited to the smaller accoutrements such at this. Maybe some press photos, potentially some appropriately-branded mugs or glasses, probably print ads from old TV listings (TV Guide or otherwise), but realistically I can’t think of a whole lot else.

That’s okay though, because even on its own, this token is suitably neat; I wouldn’t wait for an auction to end for anything less! As it stands, it now proudly resides right by the Duluth/Superior keychain I linked to at the start of this update. They belong together because they is cousins.

Vintage Bruce Springsteen Carnival Mirror Prize!

For $2, your Northeast Ohio Video Hunter found pure joy at Goodwill last night. No, this has nothing to do with videos, broadcasting, electronics, or any of the crap I usually cover, but I’m a diehard Bruce Springsteen fan and it’s my blog so I’ll do what I want.

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An old school Bruce Springtsteen carnival mirror prize! It sat, sad and alone, with the other miscellaneous goods that made up the “knick knacks” section, but this was so, so much better than candle holders and novelty statuettes. Generally, you’d win these things at, say it with me, carnivals, should you perform whatever feat a rigged game called for. There seem to be a few pin-prick holes in the graphics, so maybe it was won by throwing darts? That’s what my patented NEO Video Hunter deductive reasonin’ is telling me, at least.

This is clearly from the Brucemania days of the mid-1980’s; the red & white stripes and headband are dead giveaways this is Born In The U.S.A.-era Bruce. Not quite my favorite Springsteen period (that probably goes to the Darkness On The Edge Of Town and The River-eras of his career), but certainly his biggest. It’s impossible to overstate how huge Bruce Springsteen was in the mid-to-late-80’s; The Born In The U.S.A. album and tour were massive. Springsteen never had a wider audience, though this has had the unfortunate side-effect of creating a bunch of stuck-in-1984 fans that refuse to give anything else he’s done since a listen (seriously, during his 2012 Cleveland concert, someguy directly behind us whined and complained nearly the entire time because Bruce wasn’t playing songs he recognized. The only time he shut up was when an older song he did know was played. If this dude would have closed his mouth for even a moment, maybe he would have realized what an amazing show Bruce was putting on. But, I digress).

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Now, as far as I can ascertain, this is a carnival mirror prize, but it isn’t like most carnival mirror prizes I’ve seen online. Typically, carnival mirror prizes would feature an image over mirrored-glass (hence the term “mirror prize,” dig?), placed into a cheap, usually cardboard, frame. If you can peel your eyes away from the admittedly cluttered spot I decided to take this picture, you’ll see that my Bruce Springsteen thing lacks a frame proper. Rather, it’s under glass, which is duct taped to a piece of cardboard. Furthermore, the image (which isn’t mirrored in any way) doesn’t appear to be a part of the glass, but rather a plastic-graphic sandwiched in-between the glass and cardboard. So, while I’m thinking this was a carnival mirror prize, it may have been some other kinda-related promotional item. I seem to recall stands that had pics hung on the back wall, and you could pick which one you wanted to be airbrushed onto a shirt. But, I don’t know.

No doubt about it, this thing is cool. Yes, joy can be had for only two damn dollars.

(In the interest of full-disclosure, I would have had absolutely no clue what this might be if it weren’t for a helpful article on one of my very favorite sites, Dinosaur Dracula. The proprietor of that fine site wrote an article all about carnival mirror prizes, and it’s thanks to him that I even know to call them “carnival mirror prizes”. You can read that article here: http://dinosaurdracula.com/blog/carnival-mirror-prizes/ ).