Vintage WVIZ TV-25 Mug

I spent this past weekend dogsitting for my brother. Since I love dogs, especially these dogs, this was no inconvenience, but my wonderful generosity meant that the typical thrift store adventures weren’t going to happen. Since my main hobby is digging through stuff people couldn’t see fit to hold onto, well, let’s just say I don’t like being taken out of my comfort-zone.

Also, my cellphone is apparently not right in the head; I discovered that the only way to charge it without it constantly resetting/freezing/angering me to the point of violence is to shut it down completely and charge it that way.

It was immediately following one such charge-session that my reawakened phone alerted me to a text from my good friend Jesse. Jesse knows that I collect broadcasting memorabilia, and helpfully keeps an eye for me, which I certainly appreciate – especially when other duties keep me from hitting up stores myself, as was the case in this particular instance.

And boy, he found me a doozy: a vintage plastic mug for Cleveland & Akron PBS affiliate WVIZ TV-25! Cool winnins! Thanks Jesse!

My eyes were immediately drawn to the logo used. Logopedia sez this style was used from 1978 all the way up to 2000, but the exact variation of it as seen here (solid color, font of the call letters, etc.), coupled with the styling of the mug itself, methinks it almost certainly has to come from, if not the late-1970s then at least the early-1980s.

An online search, both via Google and eBay, told me nothing. In fact, besides the logo info and gut feelings on my part, I really don’t know much more about this mug than what I’ve already shared. It doesn’t take a giant leap to assume it was part of an annual pledge drive, though. I mean, that slogan “I’m part of the picture,” how could that not be pledge-related? Since PBS is, you know, funded by the public, this mug was (presumably) proof that the one using it made up a piece of the fabric that was public television in the Cleveland / Akron market at the time. Or something like that.

When it comes to PBS in the Northeast Ohio, there were, and are, two choices: WVIZ of course, but also WNEO-45/WEAO-49, which serves Cleveland, Akron and Youngstown – and more? Go read about it yourself on that Wikipedia link.

Anyway, from where I’m situated, I can’t remember a time when I couldn’t pull in both affiliates. Sure, much of the programming was identical, but just like the WEWS/WAKC ABC situation here up through the mid-1990s, we got both. I didn’t really understand it growing up, but looking back, it’s sorta neat.

Of the two, I prefer WVIZ, but that’s not an opinion being swayed by this mug; it’s just the one I’m more used to, though there are points in my history where it’s been an even-split.

Still, my fondness for 25 increased my happiness with this mug, absolutely.

Like any other Northeast Ohio kid, a good portion of my formative years were spent with PBS. Sure, every kid watched Sesame Street, but for me, there was also Bob Ross, The Frugal Gourmet, and This Old House, all of which also colored my childhood. Or course, nowadays I can’t paint to save my life, asking me to cook anything but the most basic of meals is an exercise in frustration, and attempting to build anything beyond a paper airplane is just asking for a trip to the emergency room, but still, it was nice growing up with all that.

And believe it or not, it’s all running through my mind when I look at this mug, even though it’s (probably) a bit before my time and I never actually saw an example of it until this last Saturday. Go figure!

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