WJW-TV 10th Anniversary Commemorative Lighter (1966)

Here’s the thing: I’d like to start covering more legit Cleveland memorabilia here on the blog, especially that which pertains to its television history. Not that such things haven’t been seen before, but I take a huge interest in old local-to-me knick-knacks like this, and frankly, these types of posts have been fairly neglected. Not that I can promise articles like this will become a once-a-week feature or anything like that, I’d like to keep things video/electronic-focused, but hopefully I can start to rectify this error beginning with our subject today.

And boy, is it cool! Behold: my vintage Wind Master lighter. It’s reusable, man. Think wick and lighter fluid and all that. Now, during my travels I come across things like this frequently enough, and truth be told, I don’t pay all that much attention to them, because, I mean, I just, uh, don’t. Lighters like this are a dime-a-dozen, figuratively speaking.

So why get so fired up this time around? What, you’ve already forgotten the subject of this post, and refuse to scroll up to read the title and/or opening paragraph? You say you have thus far neglected to look at my informative provided picture? Well, let me spell it out for you here and now then, Chuckles: the aspect of this lighter that gets me so fired up is that it was given out in celebration of the 10th anniversary of Cleveland’s WJW-TV 8! See, stamped right on the front there! Cool winnins!

(You’ll notice that I used a napkin as a backdrop, because I’m talented. Actually, after a slightly longer-than-expected session of picture-taking, it became evident that getting a satisfactory photograph was going to be somewhat harder than I initially anticipated. Blame it on the shininess of the lighter, the flash on my camera, the light in room, or whatever you want, but this was the best that I could come up with. Methinks it looks okay, though.)

I’m guessing, just a bit, on the date. Wikipedia sez WJW began life as WXEL in late 1949, and eventually became WJW in 1956. I’m going to go ahead and say this lighter was produced in regards to the birth of WJW proper and not the station as a whole. It could be from 1959, but I really don’t think so. So yeah, 1966 is what I’m going with.

Pictured on the back is what I’m assuming is an illustration of the WJW station of the time. I mean, what else could it be? There’s nothing about it that particularly screams “television station!” to me, except for what appears to be the little antenna on the very top. But then, I’m no expert on the building(s) that housed the station in years past. Or present, for that matter.

It’s a pretty safe guess (and keep in mind, this is entirely a guess on my part) that these lighters were originally given out to WJW employees working there at the time of the big 10th anniversary. (“Gee, you don’t say!”) As such, it probably wasn’t something that your common man-on-the-street could have acquired. You could call it a promo item, but I think of it more as a commemorative one, which of course is what it actually was.

And (probably) being from 1966, who knows who originally owned it? Was it Ernie “Ghoulardi” Anderson’s personal lighter? Big Chuck Schodowski’s go-to implement for firing up the grill? The possibilities are (almost) endless!

Or maybe they just gave them out to everyone who walked in the general vicinity of the station, including the kid who delivered the sandwiches, I don’t know.

Honestly, I’d like this lighter no matter what network was showcased on it, but especially so here, because WJW 8 is one of the “big” stations that I like to collect memorabilia for. It’s one of my personal favorites, boasting an absolute wealth of local broadcasting history, both past and present.

(Along with WJW, the other local channels whose memorabilia I go ‘nanners over: WUAB-43, WKBF-61 and its successor WCLQ-61, and WOAC-67. Those are my “big five” favorites, and whenever I can add something, anything pertaining to them to my collection, it’s a cause for celebratory fist pumps and/or triumphant cheers. Not necessarily saying I do either of those things, just that they’d be appropriate.)

As I stated earlier, this is a Wind Master brand lighter. A quick Google search tells me these were popular to use for advertising purposes or as commemorative pieces like what we’re seeing right now.

Also as stated earlier, this was (obviously) a reusable lighter. Although you can’t see it in my picture here, mine still has a wick in it. It’s dry as far as fuel goes, but I’ll go ahead and guess that it would light okay if I put some fluid in. Truth be told though, whether it works or not isn’t really important to me. It’d be a nice bonus, but hardly necessary. No, for yours truly, it’s all about the neato WJW stuff stamped on the front and back.

Indeed, for that very reason this is a piece of broadcasting memorabilia directly up my alley. I really do love finding vintage local television-related items like this. If I’m being honest, I tend to prefer things that anyone back then could have theoretically had; I like to imagine myself in their shoes, if that makes any sense.

Still, there’s something to be said for relatively-exclusive pieces such as this one; it’s not like you trip over them walking down the street. Not my street, anyway. It’s obviously an item in far shorter supply, especially with it being as old as it is.

This WJW 10th anniversary-branded Wind Master lighter is not only an interesting artifact of the 1960s, but more importantly, an artifact hailing from a bygone era in television broadcasting – Cleveland television broadcasting, at that! As such, it’s a welcome part of my ever-growing collection.

(Related side note: for quite awhile, there was a WKBF-branded lighter on eBay that kept ending unsold and being relisted. As I recall, it was kinda pricey, maybe $50 or $60, don’t remember. Whether someone eventually bought it or the seller just got tired of relisting, I couldn’t say. All I know is that despite opportunity after opportunity, I never jumped on it, and now my WJW lighter is missing a companion piece. Then again, the fact that I’m almost perpetually broke didn’t really lend itself well to my dropping coin on what is, when all is said and done, basically an arbitrary purchase. Doesn’t mean I have to be happy about it now, though.)


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