WJW TV-8 – The Big Chuck & Lil’ John Ghoulardi Special (October 10, 2015)

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I usually don’t look at ‘modern’ television broadcasts, especially broadcasts as recent as this past weekend, but this was so unabashedly cool that I can’t resist. Besides, it may be a new broadcast, but it’s a new broadcast of older material which in turn featured even older material. There, wrap your mind around that!

‘Course, the fall-back here is that this is my blog and I’ll write about what I want. I could go in the backyard and describe all the neat-lookin’ rocks I find if I so desire. You keep pushing me and I just might, too.

I was made aware of this special just the night before it aired: on Saturday, October 10, 2015 at 3:30 PM, WJW TV-8 would be airing the 30 minute Big Chuck & Lil’ John Ghoulardi Special. I’m glad I only had to wait less than a day for this, because man, I was stoked. A Big Chuck & Lil’ John special, airing (roughly) in their old Couch Potato Theater time slot, and focusing solely on Ernie “Ghoulardi” Anderson, the man who set this whole thing in motion waaay back in 1963? I was so there.

This is what I love so much about Northeast Ohio TV: for all of the changes it has gone through over the years, the steady erosion of locally-grown programming in favor of syndicated content and whatnot, there’s still a sense of history here; there’s a reason Big Chuck & Lil’ John have been forever in the public eye, Son of Ghoul is still plugging away, and no one bats an eye when a special regarding a character that hasn’t been on Cleveland airwaves since 1966 is allotted a 30 minute time slot. Doesn’t hurt that Ghoulardi had (and continues to have) an incalculable impact on so much of the populace, either.

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The announcement I saw didn’t elaborate, and I automatically assumed this was going to be a half hour edition of their regular skits-only show, tailored solely to Ghoulardi material. As it turned out, this wasn’t actually a new special; as the above screencap attests, this was instead a re-broadcast of Big Chuck & Lil’ John’s tribute to Ernie Anderson following his 1997 death. It’s actually not too far off from what I envisioned, just 18 years older. I guess it makes sense to simply re-run the earlier special; a new version would just cover the same ground and take time to film.

Not that I’m complaining, mind you. Anything that gives Big Chuck & Lil’ John and Ghoulardi airtime is absolutely fine with me. Always. Besides, seeing Chuck & John on that old set with the studio audience gets the nostalgia fired up somethin’ fierce.

(By the way: why the slightly fuzzy reception in this day and age of ultra-clear digital everything? Meh, for old times’ sake I recorded this onto DVD on my downstairs CRT TV, which apparently doesn’t play by the same rules as my cute HDTV upstairs does. I also DVR’d the special upstairs, but what the heck, this DVD is already made and handy for screencaps, so here we are.)

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Being a tribute to Ernie Anderson, in addition to actual Ghoulardi footage there’s also a lot of reminiscing, as you would expect. In addition to a short bio of Anderson and how he wound up as Ghoulardi, among other stories Chuck recounts the famous tale of his stealing a Ghoulardi poster off a bus while Anderson kept the driver distracted. Funny stuff!

Keep in mind, this originally aired some time before the phenomenal Ghoulardi: Inside Cleveland TV’s Wildest Ride book was released, and waaaay before Big Chuck’s terrific autobiography (head on back to that BC & LJ store link for that one), so a lot of the information here hadn’t been widely recounted and available to the masses yet.

(For the record, both of those books are absolutely essential reads, not only for Northeast Ohioans or fans of Horror Hosts, but for television lovers in general; both offer an indelible snapshot of TV history, an era that won’t be repeated, and are ridiculously entertaining to boot.)

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Much of the tribute also consists of Chuck’s one-on-one interview with Anderson himself, obviously conducted some years prior. As I recall it, this interview provided the basis for a previous BC & LJ special show, though integrating the segments into this tribute show makes all the sense in the world, given the circumstances.

After giving up Ghoulardi in 1966, Anderson went to Hollywood and made the mighty dollars doing voiceover work. I have countless commercials/promos featuring his voice, and on a nationwide scale that’s what he’s really known for. At one point during this show, Chuck mentions that when Ernie went to Hollywood and became a millionaire, it didn’t change him a bit; he was still the same guy he was back in Cleveland. You get a real sense of that during these interview segments. There’s no showing off, no posturing or anything like that. It’s just two friends talking about the old times.

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As far as actual Ghoulardi material goes, with only 30 minutes and so much ground to cover, well, you’re only going to see so much. However, the official Ghoulardifest website sells a phenomenal DVD of much (all?) of the remaining footage from Ghoulardi’s show, the only official place to get this stuff. I have it in my collection, and you should have it in yours too.

As for this special though, I personally would have liked to see a few more bits with Ghoulardi on his set doing his thing. As it stands, there are two brief clips, and the skit you’re seeing above, The Pitching Coach.

Y’see, Chuck got his behind-the-camera and, as in this case, his in-front-of-the-camera start on the show, performing in skits and even providing the basis for running gags such as the whole “PARMA?!” thing. In this skit, he plays the new pitching coach for the Cleveland Indians, who proves to be fairly incompetent. My favorite moment comes when Ghoulardi tosses a ball back to him, and it lightly hits Chuck’s arm; Chuck holds his arm in pain and pouts in the corner while Ghoulardi tries to apologize!

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More Chuck, this time in one of the legendary skits from Ghoulardi’s show: Parma Place.

Parma Place was a take-off on the soap opera Peyton Place, and the line of skits basically existed to poke fun at the Cleveland suburb of Parma. The loose idea was that Chuck’s character was always trying to make time with Anderson’s wife behind his back (and often right in front of him), but the more notable aspect of the skits were the stereotypes of Parma they perpetuated: white socks, polka music, and so on.

And this was all in addition to the jokes Anderson would make about the suburb when in character as Ghoulardi. Naturally, some residents of Parma didn’t take too kindly to all this, but it’s all still funny, and the genesis of a running joke that continued (and continues) on through The Ghoul and Hoolihan & Big Chuck (& Lil’ John).

A few different Parma Place entries are spotlighted during the special, and this screencap comes from a moment when Chuck’s character “Jerry” gifts Anderson with a pair of white socks, to which he and his wife marvel at endlessly.

Also, you have no idea how funny I find Chuck’s PARMA shirt.

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A fun bit where Ernie Anderson interviews, well, himself. Using a split screen and some handy pre-filming, Ernie Anderson as Ernie Anderson interviews Ernie Anderson as Ghoulardi (who insists he be called “King”). It actually works pretty well; in fact, for the time period it’s fairly seamless.

My favorite line: “I first got my start as Ghoulardi when they fired me from channel 3 and 5 wouldn’t hire me!

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The whole open-wounds-shock of Anderson’s passing may not be as hard to take today as it was in ’97, which is understandable; it has been nearly 20 years, after all (20 years? I refuse to believe this all happened that long ago!). That’s not to say it isn’t still sad, because of course it is. I don’t mean to downplay anything here, it’s just that after 18 years, (most?) Northeast Ohioans have learned to live with Ghoulardi being gone, really gone.

All that said, there is a moment that still packs an emotional wallop in this tribute: the final scene returns to Chuck interviewing Anderson, and Anderson recounts that he met a lot of great people in Cleveland, and then jokingly says to Chuck “You’re not one of them,” to which they both crack up. After they calm down a bit, he then adds “You are, you’re great,” and then the scene freezes as the copyright info pops up. It stays there a bit before fading out, and in that little moment, the deeper meaning of all this is hammered home: it’s not just about what Anderson accomplished as Ghoulardi and what he meant (means) to Clevelanders, it’s also about the genuine friendship between him and Chuck that was there up until the very end of Ernie’s life. It’s a terrific, honest scene, and an absolute perfect way to end the special.

You know, maybe it’s for the best that they didn’t film an all-new Ghoulardi tribute episode; it would be nearly impossible to improve upon this one. From the recollections to the clips, it’s as concise a definition of the character and what he represented to Clevelanders as you’re likely to get in half an hour.

But wait! In a for-modern-day rarity of rarities (for me), there were some great commercials during this broadcast. ‘Course, they all had to with Ghoulardi and/or Big Chuck & Lil’ John, but frankly, that’s how I prefer things. Behold:

Big Chuck For Empire Windows

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Chuck has been pitching Empire Windows for quite awhile now, often in print ads that come nearly every week in one of those circulars. I haven’t seen a whole lot of TV advertising with him for the company, so I was glad to see this and add it to my collection (y’see, through my massive collection of old videotapes, I have amassed a large “archive” of commercials, promos and whatnot featuring horror hosts, and not just our horror hosts, either; it spans the entire nation).

Chuck gives really a pretty standard pitch, though the commercial is so short (15 seconds) there isn’t a whole lot of time for much else. Chuck says he’s been plugging the company for 29 years at this point; that’s as long as I’ve been alive!

If I ever need new windows, I’ll go to Empire. Why? Big Chuck told me to.

Empire Windows’ official website is here.

WJW TV-8 Big Chuck & Lil’ John Ghoulardi Special Promo

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A mega-quick (5 seconds!) promo for the special itself, which aired less than a minute before the show began. I was really, really happy to capture this one; not only does it give me fond memories of this, but also because I just wasn’t sure if there even was a promo for this special. I don’t care how short it is, either; it’s another one for the collection!

The voiceover: “The Big Chuck & Lil’ John Ghoulardi Special, today at 3:30!” Yeah, yeah, basically the same info that’s printed on-screen.

Ghoulardifest 2015 Commercial

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I’m thinking Ghoulardifest is the reason this special was run in the first place; what better promotion could there be? In prior years, the convention was sponsored by WBNX TV-55, but this year it’s WJW, which means they’ve got carte blanche as far as Ghoulardi footage and whatnot goes. It’s a more involved commercial than what has aired in recent years, which more or less usually amounted to basically Chuck & John standing in front of a green screen and giving their pitch. In this spot, however, lotsa Ghoulardi clips are interspersed with the pertinent information, though perhaps oddly, Chuck & John are nowhere to be seen.

WJW was pushing Ghoulardifest pretty hard during the special (as you’d expect). A full 30 second spot aired twice during the show, and a 15 second version right after it.

Needless to say, I am now even more jazzed for Ghoulardifest, which is saying something since I’m always jonesing for the convention. Yes, I will be attending again this year, and yes, there will be another write-up. In the mean time, check out my 2013 and 2014 reviews! And if you can attend, please do so! It’s always a blast!

The Ghoulardifest website with all the info y’all need is here.

The Big Chuck & Lil’ John Show Promos

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And finally, promos for Big Chuck & Lil’ John’s current 30 minute Sunday night show proper were, for obvious reasons, ran twice during the special. On the left, a spot featuring a brief clip from their Nukey Shoes skit. On the right, the bit where, as part of the opening fanfare for a movie, John gears up to hit a gong but instead accidentally nails Chuck in his, erm, manhood. Yikes!


 

I love the fact that a special so undeniably Cleveland in every facet can still air on local TV here in 2015. The sad fact of the matter is that there’s not always a place for this kind of thing on modern airwaves. Like I said at the start of this post, there’s a very real sense of history in Northeast Ohio television, one that seemingly won’t let people forget the accomplishments of its past.

And I wouldn’t have it any other way.

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