Blockbuster-Branded Batman & Robin VHS (1998)

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I get excited over the weirdest stuff. For instance, take this thrift-store-find from a few nights ago; I was legit stoked to come across it. Maybe it’s because I’m a Batman Batfan and totally remember the massive hype (and even more massive letdown) that was the summer 1997 release of this movie. Maybe it’s because I miss the all-but-dead video rental store days (and have been looking for something to pay tribute, albeit belated, to the now-gone Blockbuster). Or, maybe it’s simply because I already had a Blockbuster-branded copy of Batman Forever and in my weird little world this compliments it nicely.

Aw, who am I kidding? It’s all of those. And more?

Despite the fact the movie is one of the worst things ever, I have an inexplicable fondness for the film. Well, not really for the film per se. More for the time period and where it falls in my lifetime. Going further into all that would be a huge digression, so let me stay kinda on track here. Batman & Robin: I remember the release, I remember (and sampled) the stupid Taco Bell tie-in promotion, and I remember the revelation that it apparently made theater-goers cry. I wouldn’t know, though; we tried to go see it, but the only available-to-us showing was sold out, so we settled for, I’m pretty sure, Men In Black.

(I’ve kinda made up for not seeing it in theaters, not that it matters, though: this is my actually my second copy of the film on VHS, and I even have the stupid thing on DVD and freakin’ Laserdisc. Now if I can just find a Betamax copy, my collection will be complete*.)

Despite there being other Batman movies released to theaters in the 1990s, Batman & Robin feels the most overtly 1990s-ish to me. No doubt that’s due to my memories of that summer of ’97. At any rate, the fact remains that I have a copy of Batman & Robin with Blockbuster stickers slapped on it, and on the freakin’ VHS format to boot. Thus, it goes without saying that I am currently experiencing an all-encompassing 90s rush that’s threatening to drive me straight-up nutz; it’s taking every ounce of my energy to refrain from playing a Smash Mouth CD** whilst watching an episode of Boy Meets World. That’s what everyone was doing in the late-1990s, right?

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I’ve seen the film, and it lives up (or is it down?) to the reputation it has acquired. It is not a good flick. Yeah, I know, big revelation. That said, I find it more gloriously entertaining than the higher-regarded Batman Forever, even if that entertainment is only derived from how jaw-dropping bad it is. I cannot believe this was a major Hollywood production. But, look at the damn tape. I don’t care what you say, everything about it is 1997 in a nutshell. Don’t ask me to explain, because I can’t (and considering the movie can and probably has been used as a torture device, maybe that’s a good thing).

The pic above is worth clicking on for a super-sized version, because the description on the back is kinda out there (yes, I know the Blockbuster sticker obscures some of it). My favorite part is the mention of “New very special effects…“, as if these special effects are substantially more special than your usual , run-of-the-mill special effects. I love this tape.

Also, “From our Batfamily to yours“? That’s adorable Give me a break.

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According to Amazon, the VHS was originally released on October 21, 1997. Upon first finding this tape and seeing that January 6, 1998 date printed on the sticker, my initial thought was “so soon after release?” But, I figure, there were probably plenty of copies put up for rental following the release date, then once the “fervor” died down, nearly as many put out for sale. Plus Christmas sales, plus johnny-come-latelys, etc., and well, 1/6/98 actually seems kinda late to the game. Also, 1/6/98 was when this copy was presumably put out for sale, it’s not a sale date. So who knows when Blockbuster finally unloaded this burden video. Anyway, it was put out for sale in ’98, which is why the title of this post is dated “1998” and not the probably-more-accurate “1997.”

My aforementioned copy of Blockbuster-Batman Forever features all of the same branding, except it also features a cute little sticker on the front proclaiming the low, low bargain price of only $4.99. Batman & Robin features no such pricing identification, and the sticker on the back, as evidenced by the photo above, is silent on the matter. I don’t know what “*” means in regards to what some unlucky video purchaser paid, but I assume it meant “cheap.”

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Oh now that’s just precious. Remember the days when Blockbuster was the go-to place for not only the hot new movie hits, but all of your entertainment needs? I’m pretty sure we rented more video games there than we ever did movies. Nevertheless, the sticker brings back serious memories.

Back in the late-90s when I started doing the whole Ebay thang, there were some VHS videos that were going for what we I call “the mighty dollars.” DVD hadn’t quite taken off yet, and thus VHS was still the predominant format. That market would eventually drop hardcore, but at the time, if you had a copy of the M*A*S*H series finale or Giorgio Moroder’s restoration of Metropolis on VHS (or even better, Laserdisc), and they were in halfway decent shape, you stood to make a good chunk of money fast. Well, collectors being collectors, rental store stickers such as the ones on this tape were seen as detriments. Not that I’m arguing with that; if you’re spending $40-$50 for a VHS, preferably it should be in the best shape possible. I don’t recall ever being too bothered as to whether a tape had stickers/fading/etc. or not, as long as I got what I was going after, but that sort of thing could and did affect prices for other collectors.

Nowadays, I really don’t mind finding these kinds of markings on tapes (obviously). They add a nice bit of historical value. I’ve got an ancient VHS copy of Jaws with Fotomat stickers all over it, and I actually care more about those stickers and the earlier release date than I do the movie (I know, I know, it’s a classic, but I just don’t like Jaws nor any of the sequels nor any of the countless rip-offs it spawned). This copy of Batman & Robin could never be described as “mint” or “fresh outta da shrinkwrap,” but since copies are plentiful and generally worthless (for so, so many reasons), these Blockbuster stickers add a whole different dimension to the thing, one that many may tend to overlook.

Plus, there’s a lot of people that would claim that the Blockbuster stickers on this thing are worth more than the movie itself. I’m not gonna argue that, either; Batman & Robin is really bad.

To be completely and totally honest, and this shows just how friggin’ strange I am, I’ve specifically been looking for a copy of Batman & Robin just like this to go with that previously-mentioned Batman Forever, if only because they represent the 1990s rental store period so well. Since copies of the film are plentiful and Blockbuster stores were plentiful, I’m kinda surprised it took me as long as it did to actually come across one. Victory is mine?

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There it is, a Blockbuster-branded copy of Batman & Robin, from back when people relied on video rental stores and before the internet became so widespread that it went and spoiled everything for movie studios/tape manufacturers that were hoping against hope that potential-purchasers hadn’t heard just how unrelentingly bad a movie was/is.

‘Course, I’ve just written over a thousand words about a film and the VHS release of said film that, for all intents and purposes, isn’t really worth it. This begs the question: the hell’s wrong with me?

(And hey, look, the last owner was indeed a friend and rewound when he or she reached the end! Thanks, Blockbuster!)

* = I know full well there’s not a Betamax release of Batman And Robin, settle down.

** = While I do indeed have an extensive music collection, I don’t actually own anything by Smash Mouth.

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